Referrals Without Asking
There are many ways to generate leads or prospects to fill your pipeline. From traditional business development tactics like networking, sponsoring events, joining leads groups to newer technique like social selling, social media ads and thought leadership. While many of the traditional methods and newer techniques work, one tried and true method is consistently overlooked.
The reason generating referrals from clients and COIs (Centers of Influence) is typically overlooked is because of old-school advice we have believed for years. Either we have been taught referrals are random, sporadic, something you cannot control, or we have been taught the only way to control them is to ask for them. But if there was another way? What if you didn’t have to ask?
In this presentation, you will learn:
- What a referral is and what it is not
- Where referrals fit in your overall sales strategy
- Why asking for referrals doesn’t work and what DOES work
- The 3 MUSTS to start generating referrals immediately
Earn 1.0 CEU credit
In partnership with ASID Illinois
Stacy Brown Randall | Entrepreneur, Author, Speaker
Stacey Brown Randall is a three-time entrepreneur, award-winning author of Generating Business Referrals Without Asking, host of the Roadmap to Grow Your Business podcast and national speaker.
Stacey’s programs help small business owners and solopreneurs take control of their referrals, their client experience and their business.
She has had the privilege of helping well-known corporations and franchises but her focus is on small business owners and solopreneurs including HM Properties, Windows With a View, Slater Interiors, Kintsugi Home Staging, Verve Design, Financial Symmetry, O’Connor Insurance Associates, Tyra Law Firm, Farris Cooke CPA, Rae Images, CAJA Bookkeeping, and hundreds more.
Stacey has been featured in national publications like Entrepreneur magazine, Investor Business Daily, Forbes, CEO World, Fox News, Cheddar TV Network and more.
She received her Master’s in Organizational Communication and is married with three kids.